Nike Zoom Kobe IV
Design: Eric Meller at R/GA.
3D: Wing Luo at R/GA
Boards for Nike's Kobe IV sneaker promo. This promo piece was intended to play on the Kobe IV microsite within the Nike Basketball website, which you can check out here.
On the Kobe IV microsite users can watch video clips behind the making of the Kobe IV. Kobe refers to a Black Mamba snake as a metaphor of his style of play on the court. To add a personal touch to Kobe's sneaker, a Black Mamba snake skin texture was added to the heel cup of the sneaker. The Black Mamba snake became my theme behind my design.
